
Alberta - Freedom To Create. Spirit To Achieve.
The Government of Alberta launched a new “brand” for the province this month: Alberta – Freedom To Create. Spirit To Achieve. This replaces the 15-year-old “Alberta Advantage”, and is inteded to: “…reinforce a positive, accurate picture of Alberta, and to increase awareness of our province as a great place to live, work, invest and visit.” Edmonton MLA Dave Hancock was quoted in the Edmonton Journal about the purpose of the brand:
“(Our) economy has been attacked as of late by people who talk about dirty oil and … who try and paint the economic backbone of our economy in a bad light,” Education Minister Dave Hancock said Wednesday.
“We have to have the world believing that this is a good place to invest, it’s a place where we care about the environment, we’re stewards of our place, we like the clean air and the clean water and the big skies,” Hancock said. [...] “We’re not a place to be painted as a black hole of civilization. That’s what the branding strategy is about.”
Memorable branding is an important part of a marketing plan, but for many Albertans the real proof of their government’s “accurate picture of Alberta” is in it’s actions. And few actions speak as loudly as the budget; the guiding document for all government priorities in the near future. Some key highlights of the 2009 Alberta Budget are:
- $4.7-billion deficit, the largest in Alberta history
- $215-million in spending cuts to be identified this year
- If revenues don’t rebound, government must find $2.2-billion more by cutting spending, increasing taxes or both
- Immediate tax increases for alcohol ($1.30 on a dozen beers, 75 cents for wine, $2.89 for most spirits) and tobacco ($3 a carton)
- Higher education property taxes (varies by community)
- Municipal project funding falls by 25 per cent, or $100-million
- $200 per year for chiropractic services to be eliminated
- $7.2-billion in capital spending (double the national average)
- 3.7 per cent, or $1.1-billion, increase in program spending
- Resource revenue down by half, or $6.4-billion
The Canadian Press
April 7, 2009 at 5:30 PM EDT
From the BDO 2009 Alberta Budget Report:
How Alberta Compares
The following chart compares top personal and corporate tax rates and sales taxes for all provinces and territories, as announced to April 7, 2009.
|
|
Top 2009
Personal Rates
%
|
2009 Corporate Rates
|
|
|
|
General
%
|
M&P
%
|
Small Business
%
|
Retail Sales
Tax
% |
|
BC
|
43.70
|
30.0
|
30.0
|
13.5
|
7.0
|
|
Alta.
|
39.00
|
29.0
|
29.0
|
14.0
|
-
|
|
Sask.
|
44.00
|
31.0
|
29.0
|
15.5
|
5.0
|
|
Man.
|
46.40
|
32.0 (1)
|
32.0 (1)
|
12.0
|
7.0
|
|
Ont.
|
46.41
|
33.0
|
31.0
|
16.5
|
8.0
|
|
Qué.
|
48.22
|
30.9
|
30.9
|
19.0
|
7.5 (4)
|
|
NB
|
46.00
|
32.0 (1)
|
32.0 (1)
|
16.0
|
8.0 (5)
|
|
NS
|
48.25
|
35.0
|
35.0
|
16.0
|
8.0 (5)
|
|
PEI
|
47.37
|
35.0
|
35.0
|
13.1 (2)
|
10.0 (4)
|
|
Nfld.
|
44.50
|
33.0
|
24.0
|
16.0
|
8.0 (5)
|
|
Yukon
|
42.40
|
34.0
|
21.5
|
15.0 (3)
|
-
|
|
NWT
|
43.05
|
30.5
|
30.5
|
15.0
|
-
|
|
Nunavut
|
40.50
|
31.0
|
31.0
|
15.0
|
-
|
- (1) The general business and M&P rates will be reduced to 31.0% on July 1, 2009.
- (2) The small business rate was reduced from 14.2% on April 1, 2009.
- (3) The tax rate for M&P profits eligible for the small business deduction is 13.5%.
- (4) Provincial sales tax applies on GST. Effective combined rate is 12.875% in Québec and 15.5% in PEI.
- (5) As part of the HST (combined rate is 13% with GST).
And finally, courtesy of Dave Cournoyer (“…Edmonton-based blogger, political aficionado, and writer.”), a “word cloud” of Finance Minister Iris Evans’ budget speech (pdf):

(click image to see full size)